Bing Ads launches price extensions

Bing Ads announced the roll out of price extensions on Wednesday.

Price extensions appear in text ads that appear in the top spot in mobile and desktop search results. Advertisers can use them to show prices for products or services and include up to a 25-character description with each extension.

Price extensions are available in the US

The prices used in price extensions must be visible on the landing page, and that landing page can be on a third-party retailer site like Amazon or Walmart, as opposed to the advertiser’s e-commerce site. Advertisers are charged for clicks on price extensions, just like site links.

Price extensions can be set up in the Bing Ads UI, via the Bing Ads API or imported from AdWords campaigns.

Whereas Google introduced price extensions in AdWords on mobile first, Bing Ads price extensions are available on mobile and desktop.

Four ways to remain productive

They’re live in the US now and will start rolling out internationally this month, except in China, Hong Kong and Taiwan.

That's why they flock to SMX Advanced. This is your only opportunity to unlock advanced SEO and SEM tactics to help elevate your campaigns and achieve expert-level success.